Overview

Duties & Responsibilities
PRIMARY OBJECTIVE/GENERAL OVERVIEW OF THE ROLE:

Manage the execution of FD and tactical promotions in collaboration with Marketing and VM manager. Coordinate requests coming in from Department stores and mall partners. Update Dept. store and mall tactical calendar. Coordination of all marketing related campaigns incl. but not limited to social and digital campaigns, PR and event set-up support. Supports Marketing Director and marketing manager on Local Store Marketing strategy and execution. Be the custodian of store comms and brand culture.

Core focus: support marketing director and marketing manager in creating consistent store experience in line with global standards, brand and culture custodian.

MAJOR ACCOUNTABILITIES

Marketing campaigns

– Shares relevant marketing and promo info with H/O and stores- theme days, promo comms, etc

– Work with Marketing Manager to develop VM briefs to ensure approved FD concept and other VM principals delivers the strongest execution in store and reinforces Sunglass Huts authoritative positioning

– Manage FD calendar production schedule – VM briefs, share adv. info with product team, digital touch point briefs- updating Milan ensuring seamless changeovers between campaigns, execution, project recap.

– Works closely with stores to ensure overall VM understanding and execution

– Manage visual sign expiration dates to ensure brand visual adjacencies in-store adhere to global guidelines and brand standards set by Milan

– Understanding the importance of consistent VM props and campaign execution, driving field and stores to use all props correctly based on guideline.

– Communicating all changes/ updates/ launches of all VM tools/ props to field team, responsible for execution of props usage in store- make sure all stores are using the correct props and VM.

– Understanding global brand guidelines

– Custodian of VM in stores


PR and Events:

– Supports Marketing manager with event planning and execution- organising venues, prizes, catering, guest lists, props, branding, media coverage, etc.

– Supports Marketing manager with PR – co-ordinating, organising samples(recons and hand overs), liaising with PR/ event agency, PR reports and follow up

– Liaise with product team to provide 3rd party partners with info and product requests for editorial purposes

Management of Partner relationships:

– Local store marketing point person for project execution– malls and department stores, eg artwork sharing, social media content sharing and driving partners to use our content

– Standardise local marketing efforts to ensure maximum effectiveness with on brand execution

– Communicate, project manage and execute tactical calendar and other promotions or campaigns relating to Dept. stores and mall partners.

Digital and Social Media

– Coordinate and plan website/ .com assets based on FD calendar- work closely with Milan digital coordinators

– Share all relevant info with business

– Coordinate and share global social media assets, work with Marketing manager to localise and then share with respective partners

– Increase share of voice on all platforms through mall and Dept. store partners

– Grow Social media presence – FB and KOL coordination

Admin:

– Support for team WIP meetings- takes minutes and distribute

– Support team as needed – ad hoc tasks including courier, storage and filing, presentations, stats collation, weekly and monthly reports

– Management of discount codes and recap of marketing efforts.

– Execution of all marketing FD and tactical offers: make sure all relevant parties are informed

Qualification
CORE BEHAVIOURAL COMPETENCIES:

– Luxottica Characteristics – passion, imagination, entrepreneurship, speed and simplicity

– The capability to think outside the box when translating our brand into compelling marketing activity

– Extremely strong service and results orientation

– Strong people orientation, relationship building and managing

– Attention to detail

– Ability to set and stick to deadlines

– Shows Initiative and drive

– Strong planning and organisational skills

– Effective communication skills- written and verbal

– Ability to get things done under pressure

– Good time management skills

– Strong admin skills

– High level of accountability

– Team player

Qualifications:

• 2-5 years experience in managing retail marketing strategy and execution.

• Good command in English.

• Experience in Luxury Retail Marketing field.

• Bachelor degree or master degree in Marketing.

• Strong analytical and project management skills.

• Confident and dynamic personality.

• Demonstrated experience planning and managing projects from beginning to end, such as customer events, new store openings, and new category launches.

• Demonstrated experience approaching problems with open-mindedness, such as identifying on-brand and business-driving opportunities that challenge the status quo.

• Thorough understanding of marketing metrics.

• Experience in budget management.

• Excellent communication, collaborative, and presentation skills.

Welfare
  • 5-day work week
  • Accident Insurance
  • Flexible working hours
  • Health insurance
  • Per diem
  • Performance/results-based bonus
  • Provident Fund
  • Social security
  • Staff training and development
  • Work from home
About company
Luxottica Group is a leader in premium, luxury and sports eyewear with over 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. Proprietary brands include Ray-Ban, the world¿s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette while licensed brands include Giorgio Armani, Bulgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People¿s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2013 Luxottica Group posted net sales of more than Euro 7.3 billion. Additional information on the Group is available at www.luxottica.com
Address : 999/9 The Offices at Central World,16th Floor, Room 1605, Rama 1 Road, Patumwan, Patumwan, Bangkok. 10330
Phone number : 0-2264-5780-6 ext. 113
Fax : 0-2264-5787

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    About Sunglass Hut (Thailand) Co., Ltd.

    999/9 The Offices at Central World,16th Floor, Room 1605, Rama 1 Road, Patumwan, Patumwan, Bangkok. 10330