Roojai Insurance Public Company Limited (Roojai)

Roojai Insurance Public Company Limited (Roojai) is a Thailand-based digital general insurance company focused on making insurance simple, affordable, transparent, and accessible. Founded in 2016 as an online insurance broker, Roojai became a licensed insurer following the acquisition of FWD General Insurance in 2023.

Roojai operates primarily through a direct-to-consumer digital model, using technology and data to simplify the customer journey—from obtaining an insurance quotation and purchasing a policy to managing claims and accessing customer support. The company operates under the supervision of Thailand's Office of Insurance Commission (OIC).

Its main products include car insurance, EV insurance, motorbike insurance, personal accident insurance, cancer insurance, critical illness insurance, and travel insurance. Roojai also emphasizes digital claims services, roadside assistance, a nationwide preferred-garage network, and flexible installment payment options.